Last week, I flew to Romania to speak at the second edition of PRbeta, which took place in Timişoara. Headed by Romanian bloggers and PR practitioners Cristina Putan and Oltea Zambori, the annual conference focuses on online public relations and social media.
The following is a condensed and edited transcript of my talk at PR Beta in Timisoara, Romania on May 3, 2012. It has been updated and formatted for this post.
THE ACCIDENTAL ‘COLLABORATOR’
Not so long ago, I visited Maxime Leroy, a friend who was studying at Parsons New York. Anyone who has traveled to New York City would know how expensive hotel rooms in Manhattan are, and if you are a student (like I was back then) with a tight budget, your options are quite limited. Fortunately, one of Maxime’s classmates was going away the same week that I was arriving, so I decided to take over his classmate’s apartment for a week, and ended up paying half the price of what I would have spent for a hotel room.
Exciting times ahead! On May 3rd, I will be speaking at PRbeta (one Romania’s most anticipated communications conference) in the lovely city of Timisoara. Inspired by the Collaborative Consumption movement, my friend’s work at OuiShare and my participation in the upcoming documentary project Collaborative Cities (directed by Maxime Leroy), I will be presenting about ‘The Culture of Collaboration’.
Here’s the skinny on the three little pigs (pardon the pun). An excellent advertisement developed by the agency, BBH, for the Guardian’s open journalism. This would make an interesting feature-length film!
Yay! They’re here.
Facebook timeline cover-inspired business cards from MOO, produced in collaboration with Facebook. Uber-geeky and I got them for free, so why not? :p Thanks MOO!
Time-pressure. There are really only two ways to go about it: love it or hate it. The absence of a stress-inducing deadline sure allows us to remain calm and think more clearly, but there is also nothing quite like the ‘push’ of a looming deadline. In the video above, Cafe Creative (Hungary) tries to illustrate that time, without the pressure, is required to foster creativity. But is it so?
I guess it boils down to finding the right balance, of knowing when to draw the line between work and play. And that, more than anything, is probably the most challenging thing.
When I was a kid, I wanted to be a lot of things when I grew up, a doctor, an archeologist or even an astronaut. But alas, little did I know that I will end up in a job that was not even considered a real career option until a few years ago. But it was just as fulfilling as my dream jobs back then. It continues to remind me that the world of communications that I love is all about people. Products can be great, but people are the very reason they exist.